Our Vendor Selection Criteria


There are lots of newcomers…


… who may only see this industry as $ signs.


We are looking for the ones doing it right, and in it for the right reasons. These are the vendors we would like to connect you with. Then we all succeed!

Rock Solid Reputation

A known and respected footprint in the pet industry.

Independently Owned and Operated

Accountability and transparency. Free to make their own decisions.

Expertise in Pet Nutrition

The better the food, the healthier the animal. Food is the first medicine.


Pet advocates with a passion for what they do and whom they do it for.