Animal welfare standards play an essential role in our ability to make selections based on individual belief systems, priorities and budgets. Our proprietary grading system reflects the passion and progress our vendors are commited to when it comes to raising animals. The key considerations shown below are crucial objectives that all raw food manufacturers' we retail are graded on.

Our Quality Tiers

criteria definition value

CFIA INSPECTED + APPROVED

Our minimum standard, equivalent to grocery store and restaurant suitable, antibiotic and hormone free.

40

ANTIBIOTICS + HORMONES

Raised without antibiotics and added growth hormones

10

SPECIES APPROPRIATE FOOD

No animal bi-products are consumed by livestock. Pasture-fed. No feedlots* except for finishing**.

10

NATURAL LIVING

Farmed animals raised in environments that allow them to express their natural behaviours effectively. Daily outdoor living on pasture or unrestricted outdoor access allowing them the ability to be inquisitive, happy and playful and minimize boredom, frustration, fear, stress and pain.

10

ENTIRE LIFE ON FARM

100% pasture raised. Entire life on the farm with no transport time.

80

ORGANS + BONES

All the organs are included, ground bone from the originating animal, in the same ratio as in nature.

10

SUSTAINABILITY

Farms producing long-term crops and livestock, endeavouring to minimize their effects on the environment,including conserving water, reducing the use of fertilizers and pesticides, and promoting biodiversity in crops. Investment in maintaining economic stability of farms and helping farmers improve their techniques and quality of life.

10

CORPORATE ENVIRONMENTAL STANDARDS

Vendor has committed to a long term development strategy that sets targets to reduce net packaging, and continuous resourcing that delivers increased recycled fibre content, thereby making packaging increasingly easy for consumers to recycle.

10

*A type of animal feeding operation used in intensive farming. Its purpose is to increase the weight as quickly as possible by keeping animals in confined quarters rather than being allowed to range freely.

**The period when animals are fed an energy-dense diet so that they will grow rapidly and add meat in their frame in preparation for slaughter.